How To Talk To Your Customers And Clients

If you’d like to persuade clients and customers to come to you website or take action on your sales offer then you know that there are things you are going to have to do on the inside, ways of thinking that you will have to adopt.

There are also things you can do on the outside, the actual words you say when trying to persuade a customer or client.

One of the best ways that skilled persuader’s have found to build and grow their businesses is to mirror their client’s and customer’s language.

In other words, they use their client’s jargon or way of speaking.

This is one thing that almost all great marketers consciously do.

As it turns out we humans like to be in groups and within those groups, we have our own specialized way of communicating with each other.

So to influence you customers find out what are their favorite words that they use, and begin using it in all of your marketing messages

This will help you attract more customers to your business.

-Extus

How To Get Your Customers And Clients To Feel Comfortable With You

Mirroring is a technique that highly successful persuaders and marketers use to influence the actions of others.

And by using this technique, they are able to get their customers and clients to feel comfortable with them, that way the customers and clients in turn feel comfortable and confident in the products and services that are being offered to them.

This blog post should give you some insight into how you can use this technique inside your business to generate more profits and customers by having them feel more confidence and trust with you in a one on one selling situation.

It will also help you build relationships with other marketers who can help you sell a lot more of your products and grow your business.

So let’s look at Mirroring.

Mirroring

Imagine standing in front of a full length mirror enclosed within a wooden case.

Notice your reflection looking back at you and imagine crossing your arms.

Notice how your reflection does the same action.

Well this is basically what “mirroring” is.

The only difference is that instead of standing in front of a mirror, you will be standing in front of another person.

And as it turns out, when two people are talking in a face to face situation, they will move into virtually identical postures.

And this happens automatically usually without any of them being aware of it.

If the two people have rapport, then they will mimic each other’s movements.

So what I’d like you to begin doing is to notice how people who share the same view often share the same body posture.

While doing this exercise, you may also notice that when a dominant person in a group changes their body position, others in the group will usually change their body language to match.

And while mirroring usually occurs naturally and unconsciously, skillful persuaders use it consciously.

So the action step that you need to take in order to have your customers perceive you as more trustworthy and have more confidence in you and your company is to mirror their actions when in a face to face interaction.

Last note. Be subtle about it though.

You don’t want to weird out your customers or clients.

-Extus

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The 2 Factors That Have The Biggest Impact On Your Business Credibility

In his book, “So Smart But… How Credible People Lose Credibility,” Allen Weiner points out that building credibility doesn’t depend as much on word choice as it does on the way you look and the way you sound. 

Imagine a pie cut into 3 pieces.

The first piece is “the words you use,” and this accounts for only 10% of your credibility.

The second “The way you look” accounts for 45% of credibility.

And the last, “The way you sound,” accounts for the final 45% of credibility.

Notice that the way you look and the way you sound accounts for 90% of the pie.

And because this is so, focusing a little time and energy on developing these two pillars can have a dramatically positive impact on your business.

How can you use this insight?

The first – the way you look.

1. 1.       Get a cool hair cut
2. 2.       Buy clothing that fits
3. 3.       Keep your shoes clean
4. 4.       Smile
5. 5.       Show empathy towards others

The second – The way you sound.

1. 1.       Invest in Gerry Spence’s program, “How to Argue and Win Everytime.”
2. 2.       Invest in Igor Ledochowksi’s program,” Conversational Hypnosis”

These are 2 of the best programs that I’ve found on improving the way you sound to your audience

-Extus

The Importance Of Working With And Talking To Your Team

“The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it, and put it into action–fast.”

“The quality of and idea does not depend on its altitude in the organization… An idea can be from any source. So we will search the globe for ideas. We will share what we know with others to get what they know. We have a constant quest to raise the bar, and we get there by constantly talking to others.”    – Jack Welch 

From the book  “29 Leadership Secrets from Jack Welch”

Trust Building Exercise To Keep And Attract New Customers

When it comes to business, especially online, Trust is the foundation for keeping current customers and attracting new ones.

If you or your business is perceived as untrustworthy, then customers won’t show up to buy what you are selling.

They will discredit everything you say and eventually your online business will fail.

However, when you begin to notice how important trust is to your online business, then attracting new customers and keeping existing ones coming back becomes easier.

Actively pursuing ways to build our trust among customers and clients is one of the key’s to succeeding in Online business.

Below is a simple exercise you can use to dramatically increase the trust with your customers so that they will be much more willing to show up to your business and buy your product or service.

 Identify 3 places where you need to be more reliable and brainstorm 3 ways that you can become a more reliable person. Remember, we distrust unreliable people and discount everything they say.

 Identify 3 areas that you could be more rational in. Remember, its much easier to trust someone who makes decisions based on reason rather than emotion.

 Identify 2 areas in business that you should be more receptive to ideas. People will trust you more if you are receptive to their needs and concerns.

 Where are 2 areas where you can test out unpromising and over delivering. You will be able to build trust much faster if you manage other’s expectations by always delivering more than you promise.

 Identify 2 trusted and respected partners in your field that you can use to actively promote your reliability. What would you have to do so that they will do it willingly?

 Where can you openly admit the downside of your proposal’s? How can you openly admit your failures and weaknesses?

-Extus

How To Build Credibility For Your New Online Business Fast

Sooner or later you will discover that for us to be believable and worthy of trust, our customers and clients have to be able to see us as “experts” in our fields.

We have to be seen as someone who is sought out for advice.

If our clients see us as “experts” in our niche, then they will be more willing to pull out their wallets and buy our products and services and keep coming back to do business with us.

The problem when starting off building and growing a business is that becoming an expert in our field takes time.

Malcolm Gladwell, the bestselling author and speaker in his book “Outliers” said that it takes 10,000 hours of practice to become an expert at something.

Now notice how most people are considered as talented because they found that one thing that they love and spend hours upon hours practicing with it.

Here’s a quote by Michael Jordan, one of the greatest basketball players who ever lived that will get you to understand this concept even more.

“Maybe it’s my fault.
Maybe I led you to believe it was easy when it wasn’t.
Maybe I made you think my highlights started at the free throw line, and not in the gym.
Maybe I made you think that every shot I took was a game winner.
That my game was built on flash, and not fire.
Maybe it’s my fault that that you didn’t see that failure gave me strength;
That my pain gave my motivation.
Maybe I led you to believe that basketball was a God given gift, and not something I worked for… every single day of my life.
Maybe I destroyed the game.
Or maybe… you’re just making excuses.”
– Michael Jordan

So if you want to start and run a successful business online, then you need to focus on becoming an expert in your chosen niche and in the shortest time possible.

Here are 7 ways you can dramatically increase your perceived expertise in your niche so that you will naturally and effortlessly persuade others to show up and invest their money in your business.

1.       Use third-party testimonials that endorse your position.

2.       Get another established expert to publically endorse and validate your ideas.

3.       Write a book or article in your niche.

4.       Regularly address the problems faced in your niche industry.

5.       Be a part of and speak at professional seminars on your niche.

6.       Publically celebrate your success to give proof that your ideas are right.

7.       Invest in courses and read books in your niche to stay up to date on current issues related to your field.

Now its time for action.

It’s time to act on these simple yet powerful ideas that you have just gotten.

Complete this exercise below so that you can begin to persuade more people to show up and buy your product or service.

 1.       List 3 satisfied customers or clients that you can have create third-party testimonials for your business. What would you have to say or do so that they will be motivated to do this?

 2.       Name 2 already established experts you can reach out to and connect with who can publically endorse your ideas. What would you have to say or do so that they will be motivated to do this?

 3.       Create a simple outline for a course or eBook that you can create and sell so that others see you as an authority in you field. Begin writing or outsource the creation of this book so that you are perceived as an expert in your niche. What conditions would you have to put in place to make sure this happens?

 4.       List 3 of the problems and challenges that customers and clients are facing in your niche. What can you do to communicate to them that you have the solution to problems?

 5.       What upcoming events related to your field is coming up? What would you have to do to become a presenter or speaker at this event?

 6.       Identify 3 of your past successes in helping others solve their pains and frustrations. How can you share this with potential clients and customers?

 7.       What are 3 books that you need to invest which relates to your niche? Write down a target date to get them and begin reading and taking action on them immediately.

 -Extus

How To Build Credibility For Your Business Fast

Building credibility is one of the most important things you will ever do in your life and in your business.

As it turns out, most people and most businesses are not credible.

Now what is credibility?

Well credibility is the quality of being believable or worthy of trust.

Sooner or later, we all run into a person or a business that just isn’t credible.

And if you want to influence anyone to come to your business and buy your products or services, you’d better be credible.

Here are three levels of credibility I want to introduce you to.

The first is credibility of yourself – Coming across as a credible person to others.

The second is credibility of your idea’s – Having solid evidence that adds that extra pillar of believability to your ideas.

And the third is the credibility of your business – your business has to be one that people believe in and know that they can trust.

Now having one of these pillars can improve your sales in business.

But having all three can change your business’s financial future forever.

So here’s a simple system I have put together to help you increase the credibility of your business so that you attract the types of customers that will give you money for your products and services.

 “In the end, you make you reputation and you have you success based upon credibility and being able to provide people who are really hungry for information what they want” – Brit Hume.

Most people don’t take the time to work on establishing their credibility. Highly successful entrepreneurs and Marketers know that the development of their credibility keeps their clients coming back on doing business with them.

 -Your Credibility – What are 3 ways you can increase your personal perceived credibility with your customers and clients? Examples might be (testimonials, giving free advice in you field etc)

 -What are 3 ways you can give your ideas more credibility so that your potential clients take action on the things you are telling them? Examples might be (being quoted by others, adding proof to your ideas etc)

-What are 3 things you can begin doing immediately to increase the credibility of your business? Examples might be (get testimonials from leaders in your field, ect)